The largest consumer travel fair in the Netherlands, held every January at the Jaarbeurs in Utrecht. Travel agencies, tour operators, airlines, and destinations set up stands across multiple halls. The Dutch use it to browse, compare prices, and book summer holidays on the spot — early-booking deals make January the cheapest time to lock in August flights and accommodation. A very Dutch habit, reflecting the national preference for planning travel far in advance. Free entry with pre-registration, or a small door price. Exact 2027 dates subject to official confirmation.