The largest consumer travel fair in the Netherlands, held every January at the Jaarbeurs in Utrecht. For 2027 it runs under the new branding 'The GetAway by Vakantiebeurs', but the basic Dutch logic is the same: browse, compare, and lock in holidays early while the prices are still lower. A very Dutch habit, reflecting the national preference for planning travel far in advance.
Context you may want first: Agenda Culture, Kamperen